Our GM Mat Woods was over in the States at Trek World checking out the new 2013 Trek range, and he came back stoked - here’s why in his own words …
Trek World, Madison, Wisconsin.
Over the years I have been fortunate enough to get to visit some cool companies that make some great gear. Getting the recent opportunity to visit Trek bicycles in Madison Wisconsin, would have to rate as a highlight of companies I have visited. Trek is a company with a great story and they truly have passion for making the best bikes on the planet.
Born in a barn.
The year is 1976, Waterloo Wisconsin. Dick Burke and five employees build a culture of craftsmanship.
Raised on Rocket Science.
In the 1980s Trek grows the family by adding engineers from outside of cycling. Engineers who built Airplanes, Rockets, Spaceships. It becomes a culture of invention. Trek’s new engineers evolve the process of bonding frames together. First Aluminum. Then the emerging material Carbon Fibre.
Raced to Win.
Racing is the ultimate proving ground. 1999 Trek supplies the first Tour de France team to race exclusively on carbon frames. It’s the start of a race resume greater than any modern brand. Great athletes ride Trek.
Fabian Cancellara’s custom ‘yellow jersey’ Trek Domane
Loved the World over.
The Trek of today is a family of cyclists for cyclists. Bikes lean on desks. Lunchtime rides turn into lunch time races. They live on the road and the trail because they are a group of people who believe anything is possible - and continue to prove it, all over the world.
Warrantied for life.
They still strive to build the best bikes in the world every day. It’s the mission Dick Burke launched in 1976, when the first Trek was built. That very first bike is still under warranty today. A promise the family made to its very first customer, and with every bike since.
Trek is still privately owned by the Burke family. John Burke (Dicks son) is now the President. Trek manufactures a large amount of their Carbon Road and Mountain bikes in there factory in Waterloo.
We were fortunate on the first day of this trip to get a tour of the manufacturing plant. If you are ever passing through Waterloo on a Thursday they have tours open to the public. Arriving at the Trek offices is very exciting you are greeted by an amazing collection of race wining bikes used by Lance as well as many other pieces of history and nostigla.
From here you go straight onto the factory floor. Trek were very open at showing you everything. Design, Graphics, Engineering, Testing, Production, how they put their carbon bikes together and the race department. It was exciting to see on the day we were there that Anton Cooper (Trek sponsored NZ rider on the world cup) was there getting his bikes specially built for him.
From here it was time to try out some of the 2013 bikes. There was both Mountain and Road to choose from. Trek have 100 acres of land next the factory called “The farm” where they employ full time staff to build and maintain trails.
I test rode the 2013 Rumblefish and the all new 2013 Superfly 100 SL both in a 17”. The Rumblefish is such a beautiful bike. Everybody should have one, if you want one bike to do it all then this is my choice. The 29” wheels don’t just roll faster, they also roll over uneven terrain easier. The Rumblefish has a 5” suspension system. Trek have their own Fox suspension design called Dual Rate Control Valve, sounds like a mouthful. In a nut shell DRCV has 2 chambers instead of one. The first one smooths out the little bumps and the secound kicks in when you need it on the bigger drops. Does it work you ask? Hell yes, come demo one (available in selected R&R Sport stores from mid September - Auckland , Nelson, Christchurch, Dunedin and Queenstown)
The Superfly 100 SL
- what a weapon! This is the ultimate cross country 4” full suspension racing machine
. The Superfly 100 SL is a complete new frame for 2013. This frame was part of the Apollo development project
, the goal to make the lightest carbon 29er mountain bike. I think they achieved this at 1650 grams. This bike rides so well thanks to the G2 geometry. A custom offset fork gives you precise handling at low speed without compromising high-speed stability. G2 is the answer to enable the 29er to have the feel of a 26” wheel on tight single track.
Come demo a Superfly - we expect them in store mid September also.
2013 Trek bikes currently in stock
Due soon - the performance range bikes, watch this space…
2013 Trek Madone 3.5 Road Bike
2013 Trek Superfly 100 AL 29er
2013 Trek Superfly 100 AL Elite 29er
2013 Trek Superfly 100 AL Pro 29er
2013 Trek Rumblefish Elite 29er
2013 Trek Remedy 8
2013 Trek Slash